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Why are watches set to 10:10 Omega’s Role in the 10:10 Tradition-The Story Behind Watch Ads

Omega’s Role in the 10:10 Tradition: The Story Behind Watch Ads

Have you ever noticed that watches in advertisements are almost always set to 10:10? This seemingly minor detail is no coincidence—it’s an intentional choice rooted in the history of watch advertising. Some say Omega was among the first to use this setting over a century ago, but the exact origins remain a bit mysterious

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