Shifting Gears: How Rolex Production Numbers Could Transform the Pre-Owned Watch Market

The luxury watch industry might be on the brink of a significant shift. With the upcoming release of Oyster Perpetual Submariner – The Watch that Unlocked the Deep by Nicholas Foulkes, Rolex collectors and enthusiasts will gain access to something unprecedented: official Rolex production numbers. This marks the first time in Rolex’s history that these figures will be shared, and the impact on the pre-owned Rolex market could be immense

How Rolex Production Numbers Could Change the Market

For decades, the mystery surrounding Rolex production numbers has driven demand in the secondary market. Rarity—whether real or perceived—has been a key factor in increasing the value of Rolex watches. However, with official production numbers becoming public, the dynamics of the pre-owned Rolex market are poised for a transformation.

Collectors may soon discover that a watch they once believed to be rare is more common than they thought. Conversely, lesser-known models with smaller production runs might experience a surge in desirability. This newfound transparency could reshape how both collectors and investors approach buying Rolex watches.

Surprising Production Numbers for the Rolex Submariner

Although the book’s official release is slated for October 1, 2024, some early information has already leaked, revealing a few surprises. Leading the production count is the newer Rolex Submariner 116610LN, introduced in 2010, with an annual production rate of 41,490 pieces per year. It’s intriguing to compare production numbers across various stainless steel and bi-metal references, offering fresh insights for collectors

Hidden Gems: Rolex Models with Investment Potential

While some Rolex models are famously rare—such as the Submariner 116649 EMBR, with only 51 pieces ever produced—other “hidden gems” could gain newfound value as the official numbers become public. One such example is the Rolex 116618LN (40mm Yellow Gold, black dial), produced over ten years with only 7,119 pieces made, averaging just 594 pieces per year. Despite its scarcity, the 116618LN remains relatively affordable, but that may change as collectors recognize its rarity.

What’s Next for the Pre-Owned Rolex Market?

The release of Rolex’s official production numbers is set to be a game-changer for the pre-owned watch market. Models once believed to be common may lose some of their appeal, while previously overlooked models could see a spike in demand. Collectors will need to rethink their strategies, and investors may turn their attention to models with greater potential for appreciation.

This is an exciting time for Rolex enthusiasts. The publication of this book will not only offer collectors a rare glimpse into the production history of Rolex but could also dramatically reshape the secondary market.

I’m eagerly anticipating getting my hands on a copy. As more details emerge and the book hits shelves, expect to see some major shifts in the pre-owned Rolex market. Stay tuned—Here at Capturing Watches we believe it’s going to be an exciting ride!